I have come across this tip that shows how to make the best out of your RSS feed and the new Google blog Search.
If you have a popular blog that generates income through advertising, chances are you offer an RSS feed that contains only an exceprt of each entry. This is a good way to encourage readers to visit the blog to continue reading. In the similar interest of drawing traffic to the site, you should also want to make the best use of Google’s new Blog Search function (info). Unfortunately, Google currently uses only RSS feeds (rather than readable pages) to index weblogs, meaning in many cases only a portion of each entry is searchable.
It offers this tip specifically for Movable Type blogs – but with some modifications, this could be applied to about any blog out there (except for Blogger blogs hosted on Blogger – but those have an option to have a feed with complete posts in it easily selected in the blog settings).
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