This Threadwatch.org post reports of Google’s new whim – it is now forcing AdWords users to use a Google account, like the one they’d have to have to use Gmail, Google alerts or Google Personalized search. A Quote form Google’s AdWords FAQ:
Why is Google asking me to update my AdWords login?
Soon, we’ll be changing our AdWords login system to Google Accounts. We’re doing this to help increase your security and make your life simpler with one email and password. A Google Account lets you access multiple Google services (such as AdWords, Froogle, Google Groups, and more) with a single email and password.
You’ll soon be able to update your login any time before Jan. 15, 2006, through your account. Here are some things to consider when updating your login:
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# If you already have a Google Account, you can use it as your new AdWords login. You might already have a Google Account if you use Gmail, Google Groups, Google Alerts, Froogle Shopping List, Personalized Search, Personalized Homepage, and Google Answers.
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What an interesting move, indeed. This is enough to make half the users paranoid. Google must have some sort of a monster plan to collect all this enormous amount of – at the first glance – unrelated data under the same umbrella. Will they now charge AdWords users based on the number of Gmail emails they get every day? Will the frequency of their ads display depend on how much they use Google personalized search? If I were in their shoes, I’d probably create a separate account for AdWords, just in case…
This has me wondering now: what will be Google’s next move – switch AdSense accounts to the Unified Google Account? Burn everybody’s Google account on their forehead?
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