EGOL over at SEOMoz did a post on domain searches using Overture Keyword tool revealing a lot of interesting aspects regarding the “brand strength” and type-ins. While providing some food for thought, this information doesn’t seem very applicable in the practical sense – or does it?
Over the last few days, I got several phishing emails from folks posing as PayPal. Nothing unusual about it, of course. What was interesting about those emails, though, is that instead of trying to make me believe theirphishingsite.com was indeed PayPal they did it subtler – they provided a link to a Google or Yahoo search. Kinda pays to rank #1 for your own name doesn’t it?
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