The post I’ve done on blackhat SEO vs. ignorance recently has gained some exposure – people have commented on the post itself, it’s been commented on at digg, it’s even been translated into other languages. While it was pretty complete in the context of the discussion on SEOMoz mentioned in that post (that discussion has actually ben one of the main things that inspired it), with this ider exposure it’s been taken out of context, so I fel it necessary to clarify my views on this topic. Do not worry, I won’t be bashing white hat SEOs (or even those who call themselves so) much anymore. I just don’t want people to get the impression that I endorse blackhat SEO wannabe scripting kiddies. Because that is NOT black hat SEO. that is stupidity in action, and ignorance of the same kind as whitehat SEO wannabe ignorance.
So you think the fact that you’ve got a comment spamming script makes you a blackhat SEO? you think firing it off to try to post meaningless bullshit accompanied by your pharm and casino links on my blog will get you far? If even 50 unsuccessful attempts don’t drive it home to you that comments on this blog are moderated you might as well sell your computer to your neighbour and never touch anything related to the Internet again. What is it you’re trying to achieve, the same sort of relationship with me that Matt Cutts has with search engines Web? You’d be better off spamming A-list bloggers, they might actually let your stuff through and if you piss them off enough they might even give you some link love.
So you want to be a true blackhat SEO? Put off all your scripts and start by learning all the classical whitehat stuff. Quoting Sugarrae, “every good blackhat I’ve ever known can whitehat their asses off”. Once you’ve learned the main things, make sure you’ve got some imagination. If you’ve got none btter stay where you are – a whitehat without imagination is mediocre of course but at least the amount of stupid things you will do is smaller. or you can still pass for a selfproclaimed whitehat guru if you start a KKK-style war against blackhats – the louder the better.
For those who hasn’t paid attention reading the first part of my musings, let me repeat it again. Blackhat SEO is NOT about pushing buttons to fire off scripts somebody else has written – it is about THINKING OUT OF THE BOX.
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