I’ve discovered UKGimp’s blog yesterday by following a link from Threadwatch to his interview of Danny Sullivan and also read a few interviews back, and while I enjoyed them this made me think of one issue.
Aaron Wall whom we can easily consider the father of the SEO interview genre said not so long ago that
interviews are currently the hottest form of spam on the SEO circuit
You know you’re popular if people interview you in packs (heck even I was asked to do an interview a couple of times though nothing came out of it so far yet). however, not all of these interviews are equally good. I do enjoy reading interviews done by masters of interviewing peole such as Aaron Pratt… but there’s only so many things you can ask a person if everybody’s interviewing him currently, and only so many ways you can word your answers – when 100 people run off to interview Matt Cutts I doubt there’s a lot of value in all of those interviews. So what once was an effective linkbait tool becomes dull duplicate spam.
As all of us are located in different parts of the world and many haven’t even met each other, many of those interviews are not even done live – but that’s another issue. Unless you really do your best to work on the interview and communicate with your interviewee, interviews not done live or even on an IM are so evident. When the answer begs for a follow-up question and there’s none it gives you away and you interviw is lacking so much… So it’s not just an easy way to get your linkbait out and get everybody to link to you – with the competition there is currently, only most creative interviews will make it.
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