Last week, everybody was discussing Google’s leaked AdWords score values. I guess enough guesses were voiced already about what those values might mean so I wouldn’t bother posting about it if not for one thing. I believe one more question that needs to be asked is WHY these values leaked.
Here are the two scenarios and it’s up to you to decide which one is more likely, if any:
1. Google is tweaking something – why else would their programmers touch this bit of code and leave these parameters slip into the open? As in, forgetting to comment it out or something.
2. Google is playing some PR game – as in, public relations, not PageRank. Google lets the scores leak to show something to all the SEOs out there, threaten them, keep them busy discussing it, or something.
Sure thing Google employees are human like all of us and Google is not immune to leaking these scores accidentally – but do you believe this was accidental or is there an agenda behind it?
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