Something Worse Than Wikipedia Coming to SERPs Near You

Wikipedia results in otherwise commercial SERPs have become so commonplace that they cannot surprise anybody anymore. Infact the exchanges like, “Where does your site rank?” – “At #2 but the first one is Wikipedia so not much luck getting any higher” – have become quite typical as well. But somehow, I sense this is not the worst…

Google has been playing with YouTube. First they let you add transcripts to your videos and translate them – and now this. So, is the next step Google indexing these bits and pieces linked *technically* to distinctively different URLs and rank them for all kinds of queries? Hmm hmm hmm…

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