Irishwonder’s Black Hat SEO Blog

Every SEO worth their salt should have three things handy (apart from their brain and imagination, of course):

1. A high authority, high PR site
2. A spammy, banned site
3. A clear understanding when to use each

This is probably not the place to teach you how to get your hands on a high authority, high PR site – there are many places out there all blabbing about it and offering all kinds of approaches. I will not even try explaining when to use each of the two – presumably if you’re reading this, you already have some idea. The really really interesting question we’re going to tackle now is how to get a banned site of your very own.

Let’s assume for a moment you have not been spamming the web for the last few years, and never did anything outside of Google’s Terms of Service and Webmaster Guidelines, and that all the countless Pandas, Penguins and all other evil animals had some mercy on you. Either that or you let your spammy banned sites expire without renewing them, being all unhappy and disappointed about them getting the hit. Now what? Scouring the aftermarket for expired domains with obvious signs of a ban is a tedious job. I promised you the easy way so read on.

Here’s what you can easily do:

1. Get a domain – any domain – and host it
2. Install a commonly spammed CMS on it
3. Let it sit there without touching it for a few months

Fast forward a few months, BINGO! – You got a site spammed to hell and most likely banned. (Although of course it can work otherwise sometimes)

But why, you ask me? Why not, Google says. Not only have you got an endless stream of UGC to that site of yours (=Panda-friendly), but you also got an endless steam of deep links to varied internal URLs that your lovely users are generating to their UGC submitted to your site, all with very varied anchor texts, built steadily over time (=Penguin-friendly!). Oh, and the user experience is surely great on your site – users come there to submit their links and boy do they submit them! So in Google’s world of course it makes sense to ban your site as fast as they can so as to accommodate your utter need for owning your very own banned site.

And now, you are completely free to take your newly banned domain and 301 it to your worst enemy (isn’t it what you had in mind all the time while reading this post?). Or do anything else your heart wishes with it. Mission complete!